Arnott’s SAO biscuit

It is thought that the name of the popular biscuit by Arnotts, SAO, stands for ‘Salvation Army Officer’. This theory arose from the fact that Arthur Arnott, one of five sons of William Arnott (company founder), was a Colonel in The Salvation Army.

SAO Biscuit
It is thought that the name of the popular biscuit by Arnotts, SAO, stands for ‘Salvation Army Officer’. This theory arose from the fact that Arthur Arnott, one of five sons of William Arnott (company founder), was a Colonel in The Salvation Army.
http://salvos.org.au/about-us/our-story/salvos-101/interesting-facts/

Salvation Army Officer – Colonel Arthur Arnott
The story of the origins of the SAO biscuit is part of the Army’s folk-lore; the letters derive from Salvation Army Officer, being in deference to the biscuit company founder’s son who was saved in the Army and became an Officer. The company has never confirmed this interpretation of the naming of the celebrated cracker; perhaps recently even further distancing itself since being taken over by an American consortium. In 1987, the then Australian company issued new packaging with the explanation: “How were SAO crackers named? Some say it was when one of our founder’s sons became a Salvation Army Officer. Others claim it was when the grand clipper Sao Paulo sailed into Newcastle harbour.” The artwork on the packaging show both versions, but, perhaps, with The Salvation Army Cap and cornet over shadowing the ship the company revealed its preferences. We prefer our story as we too celebrate the SAO centenary.
http://web.archive.org/web/20080914132153/http://www.salvationarmy.org.au/salvwr/_assets/main/documents/heritage/heritage_newsletter22_aug2006.pdf

From the Arnott website
http://www.arnotts.com.au/products/plain-crackers/sao-2/

The Sao Song Words & Music: Pat Drummond: http://www.patdrummond.net/Lyrics/TheLocalRag/The_Sao_Song.html
http://www.madmusic.com/song_details.aspx?SongID=13253
http://www.youtube.com/watch?v=jdW88TsgrAM

Arnotts SAO commercial [1986] :
http://www.youtube.com/watch?v=dY29PHC4uIU

Traditionally, Arnott’s delivery vans have had number plates in the range SA 0nn in recognition of the SAO brand.

SAO biscuits were advertised on Brisbane buses in 1957
sao bus

refer also
A tribute to influential Australian Christians – William Arnott.    https://atributetoaustralianchristians.wordpress.com/2010/10/20/william-arnott/

and

Which organisation established Australia’s first film studio ? https://atributetoaustralianchristians.wordpress.com/2010/11/05/the-salvation-army/

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